With SMR you are guaranteed a bespoke approach and a senior team who …

• are highly experienced
• are skilled across qualitative and quantitative techniques
• are more than great researchers – they bring added value based on knowledge and experience
• have a deep understanding of their client’s business areas
• are passionate, energetic and really care about doing an outstanding job

Donal McDade – Managing Director

Donal has 20 years of quantitative and qualitative research. Before forming SMR in 2003, Donal held a number of senior positions within both the market research industry as well as in the public sector. Donal holds an MSc (with distinction) in Research Methods in the Human Sciences and has an established reputation for conducting high value research to inform the development of public policy. Recently Donal has worked on projects relating to health and social care, equality of opportunity, government reorganisation and environmental impact. Donal oversees all SMR project activity ensuring that our research approach is sensitive to our client’s needs and provides them with a reliable and robust evidence base to help inform their decision making on specific issues.

Yvonne Somers – Operations Director

Having formerly held the post of Director and General Manager of Market Research Partners Ltd. Yvonne has vast experience in managing the day-to-day implementation of fieldwork activity ensuring that all project requirements are met to the highest standards. Yvonne is an Associate Member of the MRS, a member of the SRA Scotland Committee, and is a full member of ESOMAR.

Yvonne has over 15 years experience in Senior Market Research roles in Northern Ireland, Scotland and England. She has a proven track record in managing the operational and client management elements of large-scale research projects on topics such as environmental issues, tourism, retail, health, and on social issues.

We are assessed by MQA an accredited assessment body and certified to the ISO 20252 (2019) standard.