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Social Market Research

Monitoring and measuring political opinion and voting intentions and behaviour.

Some examples of recent SMR political and election research

  • University of Liverpool

    Face to face (CAPI) survey based on a representative sample of 5000 electors aged 18+ (included: sampling; questionnaire design; data collection).

  • University of Liverpool

    Northern Ireland General Election Surveys (2015, 2017, 2019 and 2024).  These surveys were commissioned by Professor Jon Tonge and involved surveying samples of 2000 electors immediately following each Westminster election.

  • University of Liverpool

    Survey on public knowledge of and attitudes to the NI Protocol (based on representative sample of 1000 NI residents).

  • University of Liverpool

    Poll on issues relating to the Northern Ireland protocol.  Survey based on a representative sample of 1000 adults and conducted using our online panel methodology.

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