3 Wellington Park, Belfast, BT9 6DJ, NI 
info@socialmarketresearch.co.uk 
028 9092 3362 
Focus groups are an essential tool in our research toolkit.
These can be deployed as a standalone method or combined with survey or other methods to provide deep dive into people’s attitudes and opinions.
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Cancer Research UK
Focus groups to evaluate the impact of a public health information campaign on early diagnosis of lung cancer symptoms.
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Ards and North Down Borough Council
Focus groups with residents regarding the Council’s Corporate Plan.
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Ards and North Down Borough Council
Focus groups with residents regarding the Council’s performance improvement objectives.
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Citizens Advice Scotland.
Focus groups / depth interviews with vulnerable consumers in relation to energy transition issues.
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Consumer Council
Focus groups with consumers on digitalization and energy transition.
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Consumer Council
Focus groups with consumers on the future of transport.
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Consumer Council
Focus groups / consumer journeys in relation to parcel services to EU countries from NI.
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Consumer Council
Focus groups on consumer impact of EU Exit.
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Consumer Council
Consumer journey testing of online parcel services.
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Consumer Council
Focus groups with members of the general public on energy transition issues.
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Consumer Council
Focus groups with members of the general public on energy transition issues.
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Department for the Economy.
Focus groups with members of the public on the Departmental Energy Strategy.
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Department of Education (NI).
Strategic planning workshops, focus groups and stakeholder interviews in support of the Departments’ new corporate plan.
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Mid Ulster District Council
Stakeholder interviews and focus groups in relation to the Council’s plans for inclusiveness and community development.
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Queens University Belfast
Focus groups on zero carbon innovation and entrepreneurship
