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Social Market Research

SMR has extensive experience in carrying out robust research on customer and consumer satisfaction.

These are mostly conducted by surveying clients online or by telephone. As well as producing an overall satisfaction rating, essential for our clients whose business falls under the scrutiny of a regulator, satisfaction surveys delve into all aspects of client and consumer views on service delivery and service improvement.

Some examples of recent SMR customer satisfaction surveys

  • Scottish and Southern Electricity Networks

    Quality of connections survey with the outputs supporting SSEN’s Ofgem obligations.

  • The Executive Office

    Large-scale population surveys on perceived performance of the NI Executive in responding to the Covid-19 pandemic.

  • Belfst City Council

    Resident satisfaction survey conducted by telephone (n=1500).

  • Citizens Advice Scotland

    Client satisfaction research to build a profile of Citizens Advice Bureaux (CAB) client experiences of advice provision during the COVID-19 pandemic and to consider how this picture can inform advice provision in the future.  The research was based on a quantitative survey of 1000 clients and depth interviews and case studies with 30 clients.

  • Citizens Advice Scotland

    Research to better understand Citizens Advice Bureau client experiences of Universal Credit during the COVID-19 pandemic.  The research was based on a quantitative survey of 600 clients and depth interviews and case studies with 20 clients.

  • NHS Resolution

    Customer perception research based on surveys  and depth interviews with customers and stakeholders (GPs, Royal Colleges, Hospital Trusts, GMC, Department of Health etc.).  This study was an integral part of NHS Resolution’s stakeholder engagement strategy and involved an online survey of approximately 4000 customers plus qualitative research with key stakeholders.

  • Scottish and Southern Electricity Networks

    Annual surveys of 2000 domestic customers to better understand their needs.  Surveys in North of Scotland and Southeast England (face-to-face, CAPI).

  • Scottish Hydro Electric Transmission

    Annual customer telephone surveys to ensure the service provided meets the needs of customers and stakeholders.

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