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Social Market Research

SMR deploys impact research projects to establish consumer and stakeholder reaction to client facing public information campaigns.

Some examples of recent SMR campaign evaluation

  • GenesisNI / HSENI

    Evaluation of campaign materials on health and safety in the workplace.

  • Cancer Research UK

    Early diagnosis health marketing campaign evaluation in Northern Ireland – lung cancer.

  • Public Health Agency

    Population survey to evaluate a public health information campaign on winter vaccinations (n=1000).

  • Public Health Agency

    Evaluation of the ‘Minding your head’ public information campaign.

  • Public Health Agency

    Large-scale face to face CAPI survey (n=1000) to evaluate a sexual health public information campaign among a representative sample of adults aged 16-34 in N Ireland.

  • Public Health Agency

    Population survey to evaluate a suicide prevention public health information campaign (n=1000).

  • Public Health Agency

    Population survey to evaluate a public health information campaign on organ donation (n=1000).

  • Public Health Agency

    Surveys to evaluate the impact of public health information campaigns on obesity and stroke (based on representative samples of 1000 NI residents).

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