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SMR to launch monthly qualitative omnibus
SMR has launched a qualitative omnibus. Rather than commissioning a full programme of focus groups, the Qualbus format allows clients to buy 30 minute sections. This is a highly cost effective means of conducting qualitative research and the service is ideal when you need to understand opinions but don’t need or can’t justify a full research study.
SMR will design the discussion guide, recruit respondents and moderate the focus group. After analysis, clients will receive a confidential summary report on their section. Fieldwork is conducted during the last week of each month.
This service is ideal for projects with budgetary constraints as the cost is effectively shared with other clients. The format is useful for a range of topics, such as testing creative routes, gaining feedback on new branding or evaluating new product development. Four different focus groups are held each month:
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Consumerbus 1 (18-35 year olds, BC1C2)
Consumerbus 2 (35-60 year olds, ABC1) |
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Mumbus (mums with young kids) |
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Teenbus (16-18 year olds) |
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For enquiries, please contact Yvonne Somers, 0131 535 1056.
The Qualbus focus groups are conducted in Northern Ireland and Scotland over the last week of each month. Approximately 6-8 respondents are included in each focus group.
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