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SMR offers clients a full range of qualitative and quantitative research methodologies. We have an established reputation for providing creative and high quality research solutions that produce reliable, robust and actionable results. Our consultant’s particular areas of expertise are outlined below.
Belfast City Council
Survey of all households (n=127,000) and businesses (n=9,000) in the Belfast City Council area regarding public views on the potential for making land available at the North Foreshore for a waste treatment facility.
Public Health Agency
National survey on sexual health issues (N=1000).
Equality Commission
A national survey to elicit public attitudes to equality issues in Northern Ireland
OFMDFM, RPA and the Public Service Commission
A review of communication among health and social services staff affected by RPA. This review involved the conduct of 16 focus groups and a high level survey among RPA affected staff within health and social services across Northern Ireland.
Department of Health, Social Services and Public Safety
Survey on public satisfaction with the Health Service
Driver Vehicle Agency
Customer Satisfaction Surveys
Royal National Institute for the Deaf and Royal National Institute for the Blind
Survey of all GP practices in Northern Ireland to assess service delivery for patients who are deaf, hard of hearing, blind or partially sighted.
Centre for the Study of Conflict
Survey on Community Relations
Queen’s University of Belfast
Survey of Recipients of Incapacity Benefit (n=900)
VisitScotland
A quantitative survey on behalf of VisitScoltand amongst ROI and Northern Irish residents. The survey primarily addressed short breaks (e.g. where taken, how long for, purpose, method of transport). This survey was initially conducted in 2007 and then repeated in 2008.
Sky Festival
A quantitative face to face study with visitors to a festival in Manchester. A large amount of interviews were conducted over one weekend. This study was conducted using PDAs.
Scottish Natural Hertiage
Quantitative research on behalf of Scottish Natural Heritage looking at perceptions of wild places and landscapes in Scotland. Louise recently completed the report for this study.
VisitScotland
A quantiative study for VisitScotland, which was included in the overall VisitScotland ROI segmentation programme.
On and off site research including exit interviews, accompanied shops, intercepts and customer profiling.
An online quantitative advertising and brand tracker on behalf of a leading retail bank. This client was involved in an acquisition programme and so new initiatives were introduced to the brand, product and service offering.
A face to face quantitative advertising tracker for a health insurance provider.
A multi staged advertising tracker on behalf of a financial institution who were new to the market and were embarking on a promotional campaign.
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